Hyundai’s desire to make a statement in the luxury, premium market has culminated with the launch of a standalone brand, called Genesis, as the Korean car maker follows the footsteps of Nissan, Honda and Toyota.
But you, of course, know about Genesis and its good-looking, bang-for-buck offerings, with the G90 being the most promoted high-end product of the newly-born brand. Still, at the North American International Auto Show, the company brought the car that started everything as well; now rebadged under the G80 moniker.
Don’t let the name fool you, as it isn’t a new model, but the old Hyundai Genesis sedan transformed into the G90’s little sibling and given the Genesis label. But other than that, the model remains practically unchanged, sporting the same exterior style cues, the same interior comfort and the same price tag.
So, governed by the lines that Hyundai sketched to give the German competition some nightmares, the car appears to be a recipe for success, as the car maker sold more than 100,000 units in just 18 months. So, if Hyundai convinced you with this interesting, discrete, somewhat German-looking machine, you should know that it has a $38,000 starting price in the U.S. – if its mated with the 333hp 3.8L V6 powerplant.
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