Mini Returning To Super Bowl For The First Time In Five Years

Mini has confirmed that at the upcoming Super Bowl 50, it will

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by Brad Anderson

January 7, 2016 at 08:51

Mini has confirmed that at the upcoming Super Bowl 50, it will be advertising for the first time at the big game since 2011.

The BMW-owned carmaker has hired ad agency Butler, Shine, Stern & Partners to create an advertisement showing its latest vehicles like the new Clubman.

The 30-second ad will air in the third quarter of the match and if reports are to be believed, each 30-second ad at Super Bowl 50 will cost $5 million, an 11 per cent rise over previous years.

It isn’t yet known BMW also on also producing an ad for this year’s Super Bowl 50. In 2014, it advertised the electric i3 hatchback.

Given the attention Mini is giving to the second-generation Clubman, it seems logical that it will star heavily in the ad sport. The car is larger than the Clubman it replaces in terms of length, width and height. Underpinning the model is the same FWD platform as the BMW 2-Series Active Tourer.

Other confirmed automakers advertising at Super Bowl 50 are Acura, Honda, Hyundai and Kia.