Aiming for customers in the heart of the midsize pickup truck market, GM pulled the wraps off the 2017 Colorado Shoreline today, a model joining a rich portfolio of special edition Chevy trucks.
According to Chevrolet, California is by far the largest midsize pickup market, as more midsize trucks are being sold in Los Angeles than the next two largest markets combined. With this specific demographic in mind, the Shoreline package will be offered on Colorado LT extended cab models, with either two-wheel drive or four-wheel drive.
The Colorado’s “Californication” is evident by the bright exterior colors (Silver Ice Metallic, Summit White, Laser Blue, Red Hot) with blacked-out trim and minimal chrome accents. There’s also a body-color front grille, black 18″ wheels and black trim for the door handles, mirrors and beltline.
Shoreline customers will also get to enjoy popular features such as the spray-in bedliner, all-weather floor liners and one-year of Sirius XM radio subscription.
“The new Colorado ignited the midsize pickup market, accounting for 74 percent of the growth in the segment in 2015,” said Chevy truck marketing exec Sandor Piszar. “This year we are continuing that momentum with the Shoreline edition designed specifically for customers in the segment’s biggest market.”
Piszar went on to add that the Shoreline “is a great example of our strategy to offer unique trucks designed for very specific customers. These trucks have clearly resonated with customers, as last year our special edition trucks sold in one-third of the time, and to younger, more affluent buyers than the industry average.”
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