Chiron Will Be Profitable, Fund Bugatti’s Next Project

Launched at the Geneva Motor Show and being already sold out, the Chiron will end its maker’s money-losing hypercar chapter.

At least this is what TheVerge claimes, quoting the firm’s boss, Wolfgang Durheimer.

“We did our homework in every dimension. This car over its lifetime, with 500 cars and a base price of €2.4 million ($2.6 million), is adding into the bottom line result of Bugatti and we are making money with this project.“

It is estimated that Bugatti lost between $4 and $6 million for each Veyron sold, the first project after its revival under the VW Group umbrella. Durheimer wants to keep all money inside, for a “next project“.

What might that be? “I can’t get the idea of a four-door limousine out of my head“, he has already said.

Besides the new super-saloon, which is believed to join the Chiron over the next few years, an electric car might follow it, but this will be all because an SUV is definitely out of the question.

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