In an attempt to obtain a balance between agility and refined performance, Genesis has unveiled the striking New York Concept luxury sports sedan, hinting at where it’s heading with its future entry in the compact luxury car market.
What Genesis really wants us to take away from the study is its design language, which will be applied on the G70 that will challenge the BMW 3-Series, Mercedes-Benz C-Class, Audi A4, Jaguar XE and Cadillac CTS, among other entries in the populated segment.
The concept is sleek, has powerful shoulders and a confident and aggressive front end, which almost compliments the elegant rear in the same way that Mercedes-Benz managed to do with the AMG GT supercar.
Genesis say that this concept is supposed to offer “the unexpected” from a visual perspective and we tend to agree as there aren’t a lot of sports sedans out there right now that look like they would belong in a futuristic Gotham City.
Inside, a production-ready car would make due without things like the four individually sculpted single seats or the open steering wheel. But the fact that the Genesis brand is already thinking ahead at future models that might one day turn this futuristic cabin into “the norm”, is an exciting thought.
This concept also offers us a glimpse into the next-gen driver interface, which Genesis call the Human Machine Interface (HMI). We’re not sure about the positioning of the large curved 21″ horizontal display, but spec-wise, with 4K resolution and advanced In-plane switching technology, it’s still cool enough for any tech junkie to admire.
All things considered, we’re a lot more excited about the upcoming 2017 G70 sedan now that we’ve seen this concept, than we were back when we first learned about Genesis planning on usurping the BMW 3-Series with a new model.
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