BMW feels pretty confident that their new M2 can hold its own against a hot presence like Gigi Hadid, and to prove it, they’re challenging viewers to focus on the lady in red as she jumps into one of five identical Laguna Blue M2s.
“Only have eyes for Gigi? Or did the M2 just steal your heart? Packed with pure power and performance, when you see the M2 in action, it’s hard to focus on anything else,” says BMW.
The playful campaign includes two videos, a regular and a 360-degree interactive version, with viewers then being asked to visit a special site at eyesongigi.com to figure out in which of the five cars the 20-year old American fashion model was riding in.
The new M2 is on sale now, with US pricing starting from $51,700, significantly less than the $65,700 M4 Coupe. It gets its mojo from a 3.0-liter straight six producing 370PS (365hp) and 465Nm (343 lb-ft) of peak torque catapulting it to 100km/h (62mph) in 4.5 seconds when your row your own gears, and in 4.3 seconds when you leave the electronics of the dual clutch transmission do the work for you.