Renault UK is set to air six clips across Discovery Channel, Quest and DMAX sponsoring Discovery Channel’s latest adventure series Sean Conway: On The Edge.
The clips air across the three channels from April 1st, with the former Olympian and adventurer James Cracknell taking on the Snowdonia National park in northwest Wales in a Renault Kadjar.
Cracknell’s most recent program had him cross the Empty Quarter on camelback, which aired on the BBC back in 2013.
James Boyer, Renault UK marketing director said: “Discovery and its sister channels represent the same values as the Renault Kadjar – an appetite for adventure coupled with reliability and trustworthiness. The clips show Kadjar in its natural home – the great outdoors – with James pushing the car to its limits. We look forward to this new partnership with Discovery and showing the British television-viewing public what the Kadjar is made of, through the six clips.”
Since it arrived on UK shores in September 2015, the all-new Kadjar has already strengthened Renault’s presence in the crossover market, building on the success of its smaller sibling, the Captur.
The French automaker’s compact crossover is priced from £17,995 in the UK and comes with a four-year warranty and the ‘Renault Assistance’ package as standard.
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