Fiat has released two new ads marking the market launch of the new 2017 124 Spider.
The ‘Free Like a Bird’ clip contains footage filmed from a white-tailed eagle and features music from Wyclef Jean while the ‘No Blue Pill Needed’ ad continues the successful concept of the original 2015 500X Super Bowl commercial.
According to Fiat, even eagles won’t be able to resist to the sense of freedom the new 124 Spider gives you, holding tight from the wind deflector with its big claws as you drive down your favorite road with your girl.
The second commercial shows the same elderly couple from the 500X ad, getting ready for some intimacy when suddenly the man realizes he’s out of his blue magic pills. He then drives his 124 Spider rather enthusiastically to get him excited and go back finish his job.
The new Fiat 124 Spider will be available in Classica, Lusso and Abarth versions with the prices set at $24,995-$28,845-$29,545 respectively, plus a $995 destination fee. Powered by a 160hp turbocharged 1.4-litre engine, the new 124 Spider will be available with a six-speed manual or an optional six-speed automatic gearbox.
Fiat will also launch the limited Prima Edizione Lusso edition, with each one of them to be individually numbered with a special badge and finished in Azzuro Italia blue with Saddle leather seats. Each customer opting for this version will also get a matching-blue leather bag and other limited edition items. As for the price of this special edition, Fiat will ask for $35,000 plus the destination fee.
The first cars are expected to reach the US roads this summer.