As far as promotion ideas go, using a supercar is not a novelty, but this one is a bit more feisty.
The Gallardo will be used for marketing purposes by YouPorn and contrary to what one might think upon hearing the name, the website is looking for a non-obscene finish that will help it stand out furthermore, Forbes writes.
“We believe that our ‘Design the YouPorn Car’ contest is an exciting way to engage the most artistic members of our community with the added bonus of stirring up promotional interest in the brand. It’s advertising that travels fast, and in a Lamborghini, our message travels even faster”, said the website’s VP of operations, Brad Burns, in a press release.
Since YouPorn has roughly 1 billion views monthly there will be no shortage of entries for the contest, but in order to qualify for the award, you have to be at least 18 years of age and your Photoshop design has to be original and include the company’s full official logo.
Taking the virtual design into the real world and applying it onto the Lamborghini Gallardo will be celebrity car customizer Yiannimize and the prize, which has a $5,000 value, will include a flight to London, England, one night stay in a hotel that has yet to be determined, attending the unveiling of the design and taking a shotgun ride in the Italian supercar.
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