Honda is getting ready to celebrate their annual Summer Clearance Event with the help of six new music-themed spots meant to reflect a certain love-at-first-sight feeling between a customer and his ideal Honda.
The new campaign, dubbed “Now Is The Moment” is set to air on TV today, as well as on multiple online and social media platforms, along with print, radio and of course inside dealerships.
Each of the six short videos represents America’s connecting with a diverse array of musical styles and genres. The Accord spot features a a rock band singing a doo-wop version of a pop song, the Civic video has a classic 1960s girl band doing their interpretation of a hit ballad, while the CR-V and Fit videos take things into a different direction, just like the Odyssey spot.
“This eye-catching campaign celebrates that moment when a buyer falls for a new Honda, and the Honda brand begins an enduring connection with the customer,” said Susie Rossick, Honda US assistant VP of marketing. “Ultimately, our goal is to break through the car sales-event clutter and remind people that summer is the best time to get a great deal on a Honda.”
Also, four of the six previously mentioned videos have been packaged into one single campaign clip which you’re about to watch right now.
