Automakers count their social-media clout in the millions and tens of millions. Individual dealerships typically garner far less. But one Lamborghini dealer has amassed an impressive 1 million Likes on Facebook.
Lamborghini Newport Beach out in Orange County, California, launched its Facebook page back in September of 2010, only months after opening its doors in “real” life. The management claims it has never paid for Likes, employing a social media manager who posts new content to the page daily, including text, photos and videos covering events at the showroom and news about the manufacturer.
Six years later, Newport Beach location has broken the million-Like barrier, ranking not only as the most popular Lamborghini dealership in the world, but possibly the most of any dealership for any brand altogether. So to celebrate, it had this Huracan done up in a special wrap, emblazoned with special logos, a million little thumbs-up icons, and a matte black band up the nose. As far as promotional liveries go, we have to say this one doesn’t look half bad.
Lamborghini currently ranks eighth among automakers on Facebook with nearly 12 million Likes. Its parent company Volkswagen is the most popular with over 26 million.
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