The official line is that the Centenario Roadster is yet another celebration of founder Ferruccio Lamborghini’s centenary, hence the name.

With all 20 examples already sold for 2 million euro plus tax, it’s also cause for celebration on a much more pragmatic level. And that’s about the only way this word can be associated with the open-top version of the so-striking-it-looks-alien Italian special.

Let’s get the boring less interesting stuff out of the way. The Centenario Roadster comes with a high-tech infotainment system featuring with 11’-inch touchscreen, Apple CarPlay, two optional cameras and telemetry. The Argento Centenario exclusive paintjob is nice, but they’ll be happy to do it your way, if you so wish.

Now, we can focus on the all-carbon bodywork and tub, 770 HP V12 that makes it the most powerful road-going Lamborghini of all times and serves a 2.9-sec 0-100 km/h (0-62 mph) sprint and 350+ km/h top speed and things that actually put it apart from the Coupe preceding it.

The Roadster that was unveiled today at Pebble Beach has been designed to optimized airflow with highlights including the channel at the rear of the headrests, the shape of the windscreen and the integrated diffuser. Oh, and the rear-wheel steering and rear wing that extends (by up to 150 mm) and rotates at a max 15 degrees angle to ensure the best aero performance at all speeds.

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