Three weeks after Mini’s chief designer Anders Warming left the BMW Group unexpectedly, the Dane has just been announced as the head of the board of management for design at Borgward.
The relaunched German brand doesn’t currently have a car in production but that will change later this year when the BX7 starts being built in China. After being sold locally, it will then be offered across India, South America and Russia before hitting the European market later in 2017.
Warming will take up his position as Borgward’s head of design from January 1 next year and will play a pivotal role in the creation of all future models from the firm. If the company’s ambitious plans are achieved, he will be working overtime.
Borgward is planning to produce three new models each year and by 2025, hopes to be selling 1.6 million cars annually.
Discussing Warming’s appointment, chairman of Borgward’s Board, Ulrich Walker, said “The creation of a separate Board of Management position for Design underscores design’s importance for Borgward. I’m delighted that we can fill this position with such an extraordinary and experienced designer as Anders Warming.”
While working at Mini, Warming spent six years designing the brand’s most recognizable models and helped it cement its unique position in the market. He’ll be hoping to do exactly the same with Borgward.
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