Lamborghini expects its annual production to hit 7,000 vehicles in three years’ time, once they start selling their new SUV.
However, according to company CEO Stefano Domenicali, the Italian automaker won’t lose sight of the type of cars they’re expected to produce, mainly supercars such as the Huracan and Aventador.
Domenicali, who joined Lamborghini in February replacing long-time chief Stephan Winkelmann, also expects SUV production to be at least as high, if not higher than its production of supercars, on which the company is planning on installing a yearly production cap of 3,500 units.
Once ready, the Urus concept-based SUV will go on sale in 2018 as reported by Autonews, with prices starting around the $200,000 mark. Lamborghini will build the SUV alongside the Huracan and the Aventador at their Sant’Agata Bolognese plant.
“We will push like hell to” sell 3,500 or more of the SUVs, said Domenicali in an interview on Tuesday, adding that interest will be really high in the US. “It’s a big game-changer.” He added that his company plans on boosting its worldwide dealer network to 160 from the 132 they currently have. At the moment, about 30% of their dealers and sales are in the US.
The plan is to not just build an SUV by 2019, but to also produce a plug-in hybrid version of said SUV by 2020, and possibly an all-electric model as well.
Note: Lamborghini Urus Concept pictured
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