Volvo’s $11 billion transformation plan that consisted of a renewed product range, new engines, and the development of its own modular vehicle architecture is starting to pay off, as the company’s popularity is increasing with each month in the United States.
In July, the brand reported sales of 8,584 units, a 52.8 percent increase compared to the same month last year, led by the all-new XC90, which was selected by 2,888 customers, followed closely by the XC60, with 2,087 units.
Year to date sales in the US are up 29.3 percent, from 34,985 to 45,238, pulled by the XC90 and XC60, with 18,905 and 10,928 units delivered, respectively.
“July proved to be another exciting month for Volvo in the US. Not only did we see strong sales on XC90, but we also saw that momentum carry through to our other carlines, signaling great success for the brand“, said the Volvo Car USA President and CEO, Lex Kerssemakers.
Worldwide, the Swedish manufacturer’s sales were up 9.3 percent in July, with a total of 38,128 vehicles delivered, out of which 15,693 in Western Europe, 5,832 in China, 4,782 in Sweden and 6,204 in other markets. From January to July, the automaker recorded a 10.3 percent increase to a total of 298,244 units.
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