Hyundai is intent on promoting its recently launched eco-friendly model and, to that purpose will be giving away the first Ioniq Hybrid to land in the UK.
Announced as part of the start of a three-year title partnership of the Hyundai Mercury Prize, the hybrid will be the main prize in a competition hosted by the brand’s UK social media channels.
In order to become eligible to win the Hyundai Ioniq Hybrid, entrants will need to join in the conversation by using the #HyundaiMercuryPrize hashtag on Twitter or by commenting on any related post on the Facebook and Instagram feeds.
Participants will have until September 23 to enter, but in order to make things just a tad more interesting, Hyundai will also add 12 VIP spot prizes, which include a pair of tickets to the Hyundai Mercury 2016 Awards Show with one night’s accommodation, travel cost allowance and transfers. Winners for the VIP package prize will be announced after August 29.
Hyundai’s campaign comes more than a month after the Ioniq, which is the world’s first vehicle to be offered with three electrified powertrains, has been launched in the United Kingdom, with prices kicking off from £19,995 ($25,800) for the Hybrid SE 1.6 GDi, or from £28,995 ($37,413) for the electric version.
PHOTO GALLERY
