Both Lamborghini and Bentley are skipping next week’s Paris Auto Show as the Volkswagen Group looks for ways to save money after dieselgate.
In a statement, Lamborghini revealed that it is reconsidering and changing its strategy on future auto show attendence. Bentley is doing the same, planning to focus on smaller events in the immediate future which better directly target its buyers, reports Reuters.
Volkswagen AG chief executive Matthias Muller said in a German staff meeting last week that “A crisis can lead to marginalisation, but it can also mark the turning point for something better, for a real change of tack. We need to rejig the group.”
Lamborghini and Bentley aren’t the only high-profile automakers to pull out of this year’s Paris show, held once every two years. Ford, Rolls-Royce, Volvo and Aston Martin all recently confirmed that they wouldn’t be attending, citing various reasons including preferring to reach consumers through social media and blogs.
While some big names won’t be in Paris, the show will host a selection of important world debuts. These will include the Ferrari LaFerrari Aperta, Honda Civic Hatch, Hyundai i10 and i30, Land Rover Discovery, Mercedes-Benz E-Class All-Terrain and the Mercedes-AMG GT Roadster.
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