If we want to save the world from ourselves, we’re all going to have to start driving electric cars. At least that’s how the narrative goes. And the FIA Formula E Championship is out to show that much by… doing donuts on the polar ice cap.
Make sense? It doesn’t make much sense to us, either, but that’s what the organizer’s of the electric racing series have done with this latest promo video. It shows multiple race winner Lucas di Grassi driving a Formula E racing car on ice, way up north above the Arctic Circle in Greenland.
“Fight Global Warming: Drive Electric,” advocates the minute-long video, which is apparently supposed to raise awareness.
Whether that’s worth the environmental impact of airlifting a car and film crew way up to the top of the world just to perform some stunts is beyond us. But we wouldn’t be surprised to find out the whole thing was computer animated (or at least filmed against a green screen) when the 48-minute making-of documentary is released in November.
That’s set to take place in Morocco, just one of the twelve locations around the world to which dozens of these cars (with all their equipment) will be expedited this season – leaving behind an untold carbon footprint.