The most adventurous version of Seat’s first-ever SUV, the Ateca X-Perience, ventured off into the virtual world for its official presentation in Paris.

Instead of sticking to the traditional press conference, the Spanish brand presented the new rugged version of the Ateca in an unusual way.

“The audience will be immersed in a 4D experience in the interior area, created by SEAT through which it will be possible to see the new SEAT Ateca X-Perience in a totally new and unprecedented way, and, on the outdoor area the attendees will have a place for socializing, a press centre and a chill-out zone“, the automaker explained right before the show kicked off.

Moving on to the SUV, the Ateca X-Perience sets itself apart from the regular variants through its scratch-resistant green paint, higher ground clearance and a beefed-up body kit, complemented by the roof rails and exclusive 18-inch alloy wheels.

Inside, the Seat Ateca X-Perience has suede-trimmed sporty seats, Easy Connext, Seat Full Link connection, 8-inch screen with Media System plus, Connectivity box to enable in-car charging for smartphones, and the brand’s exclusive app, ConnectApp.

It comes with a 2.0-liter TDI diesel engine churning out 190 horsepower that’s connected to a 7-speed dual-clutch gearbox and a four-wheel drive system. Pricing has yet to be announced.

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