Seat is set to offer attendees at this week’s Paris Auto Show a unique brand experience with the launch of the Ateca X-Perience and some rather intriguing technologies.
For starters, Seat will construct an interactive 4D amphitheater where press conferences will be held every 30 minutes. Additionally, the amphitheater will support a car configurator to allow customers to spec out the brand new Ateca while an informal outdoor area designed for socializing will provide some respite from the chaotic show.
Making its world debut in Paris will be the Ateca X-Perience showcar. Although it remains a concept, it previews a potential more off-road focused variant of the company’s very first SUV and has been inspired by Mediterranean culture. As such, the car features chrome roof rails, mud flaps, extended side skirts, additional spoilers and has been painted in a dark shade of matte green with bright orange accents.
Power for the showcar comes courtesy of a 2.0-liter turbodiesel engine delivering 190 hp. Power is sent to the tarmac through a Haldex all-wheel drive system working in conjunction with a seven-speed dual-clutch transmission.
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