Genesis, the premium brand of Hyundai, has just commenced deliveries of the G90 exec saloon in the US market.

Russ Johnson is the first retail customer of the Genesis G90 luxury sedan and took the keys to his new car in a special ceremony held at Round Rock Genesis in Texas.

“As a loyal Hyundai enthusiast and proud owner of the Equus and Genesis, my ownership experience is a true testament to the quality of their premium vehicles,” said Mr. Johnson. “While I could choose just about any car in the luxury sedan space, the experience and convenience of the Genesis service caters to my lifestyle as an entrepreneur and business owner. I have been eagerly awaiting the launch of the Genesis luxury brand, and I am honored to be the first G90 owner.”

The new Genesis G90 is offered with a choice of two powertrains, a twin-turbo 365hp 3.3-litre V6 and a 420hp 5.0-litre V8. Both engines are paired to an eight-speed automatic gearbox, with Genesis offering the option of their H-Trac AWD system.

“As only the second luxury brand to launch this century, we are excited to play a part in this historic moment for Genesis,” said Michael Williams, General Manager of Round Rock Genesis. “The Genesis G90 delivers on all the hallmarks of a world-class luxury vehicle, and Genesis is committed to providing an exclusive ownership experience that distinctly sets it apart from the rest of the premium market.”

Genesis was the first brand to offer a suite of connected services via Amazon’s Alexa service, allowing the owners to send remote commands to their cars like engine start with climate control, lock or unlock the doors and control the horn or the lights.

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