While Rolls-Royce continues opening additional, traditional dealerships around the world, it’s also been expanding its definition of a showroom with unique exhibition spaces.
The first-of-its-kind Rolls-Royce Boutique has opened its doors on Dubai’s prestigious City Walk. The facility encompasses 73,000 square feet of floorspace, split between four areas.
There’s the Inspiration Studio for commissioning unique orders, the Bespoke Atelier to display optional equipment, the Pinnacle Cafe where customers can meet and relax, and the Affinity Area with a revolving display of upscale products.
The exterior features giant vectorized pixel-animation screens, and there’s year-round valet parking. All this in addition tot he 10,000-square-foot showroom operated by the same company on Dubai’s Sheikh Zayed Road.
The concept for the location borrows from the seasonal Summer Studio in Sardinia. Rolls-Royce also recently opened a permanent studio in South Korea, and new Provenance showrooms dedicated to pre-owned sales in the neighboring emirate city of Sharjah and another in Moscow.
The market for high-end automobiles in Dubai remains one of the most vital for luxury automakers like Rolls-Royce and Ferrari, which recently opened a similar lounge/showroom in the city.
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