Skoda is in no rush to launch in the U.S. market, despite its ongoing expansion and introduction of new models.
Chief executive Bernhard Maier told reporters at the Paris Auto Show that while the company can’t ignore the U.S. in its future plans, it is not an immediate priority when looking at e-mobility and digitalization, reports Automotive News.
“We’re evaluating the U.S. market, but we are in no rush. It could be a year from now before we finally make a decision,” he confirmed.
Maier said that at the moment, Skoda is focusing on exporting its cars to Iran by “linking up with local partners” following the lifting of economic sanctions in the country.
Considering America’s love of SUVs, Skoda’s decision not to prioritize an entry into the country is surprising, especially considering the recent launch of its first large SUV, the Kodiaq.
Interestingly, it emerged in June that the Czech automaker had trademarked the Yeti, Octavia and Superb monikers in the United States, indicating that it was considering a return to the United States. Alternatively, it could have trademarked these names purely to ensure no other company uses them.
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