Volvo’s CEO confirmed that the automaker is on the rise with two 90-series models currently on sale and others due early next year.
During a recent press event, Lex Kerssemakers said that US sales went up by 29% through August, which in turn is evidence that the company’s aggressive “revival” strategy was the right path to take.
“We are on a turnaround in the US that started with the XC90,” said Kerssemakers during an interview. “We are at the end of the beginning,” added the Volvo exec, a beginning which took place with the launch of the all-new XC90. Volvo also sold no fewer than 21,760 units of their new full-size SUV through August, more than Audi have with the competing Q7.
According to Kerssemakers, the new V90 Cross Country will account for an additional 5,000 to 6,000 units next year in the US, when the V90 and long-wheelbase S90L will also go on sale.
In total, Volvo’s US sales should easily top 75,000 units this year alone said Kerssemakers, though the brand won’t hit 100,000 units before the year 2018 – a year in which the Scandinavian automaker will also roll out new 60-series vehicles, including the all-new XC60 crossover and the S60 sedan, where the latter will be built at Volvo’s facility in Ridgeville, South Carolina.
As reported by Autonews, not all Volvo models are doing as well as the XC90 at the moment. The current XC60 for one showed a US sales decline of 22%, reaching 12,770 vehicles through August of this year.
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