Volvo has confirmed that following its 2015 buyout of Polestar, the performance brand will work its magic on the Swedish automaker’s future range of electrified vehicles.
According to Volvo Cars North America president and chief executive Lex Kerssemakers, Polestar’s racing expertise will allow it to create some very exciting electrified models.
“We’re still in the stage of realising how we can leverage Polestar as a marketing tool and what type of cycle plan will launch with it.
“We know it will be about performance cars but they should reflect what we stand for from a drivetrain perspective. So, electrification will play an extremely important role in future when we talk about Polestar cars,” Kerssemakers told Motoring.
The executive went on to say that while its Polestar division could be viewed in a similar vein to BMW M and Mercedes-AMG, he said it focus won’t be on creating the craziest performance and racing cars and rather ones while are “useable day in and day out”.
Recently, Polestar revealed its Performance Package for both the Volvo S90 and V90, similar to the M Performance parts offered by its German rival. ‘True’ Polestar models currently include the potent S60 and V60.
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