Despite Volkswagen’s diesel emissions scandal hurting the German company massively, particularly in the United States, the firm certainly isn’t giving up on the market. As a matter of fact, it is pondering bringing the Amarok pickup stateside.
It is no secret that American loves pickup trucks yet the current VW Amarok isn’t available there. With the next-generation Amarok however, that may change.
During an interview with Car and Driver, Volkswagen Group of America chief executive Hinrich Woebcken said that the B-segment pickup is being considered as a rival to the likes of the Chevrolet Colorado and Toyota Tacoma.
Although Woebcken failed to go into detail about how seriously the company is considering the move, he did assert that it isn’t at the top of VW’s to-do list. Instead, the marque is focusing much of its energy on the booming crossover and SUV markets, hence the recent launch of the Atlas, a seven-seat SUV developed with North America in mind.
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