After launching their 2017 Cascada Sport Touring with a vibrant True Blue exterior color a few months back, now Buick is adding Sport Red to the mix, alongside a new Dark Effects package.
“We’ve heard it from customers all year: ‘What a beautiful car. Can I get it in red?’ Well yes, now you can,” said Duncan Aldred, VP of Global Buick sales, service & marketing. “This new addition to the Cascada portfolio offers a modern style statement with blacked-out exterior trim and red interior stitching.”
Aside from the brilliant shade of red, Cascada ST customers can now enjoy the previously mentioned Dark Effects package, featuring a gloss-black finish on the grille, mirror caps and 20″ wheels, as well as body-color trim across the decklid.
Inside, the red stitching adds contrast to the instrument panel, doors and seats and as chance would have it, all of this is somewhat of a limited option since Buick will only build 150 such units (Sport Red+Dark Effects pack) initially, set to arrive February 1st, 2017.
According to a recent Autotrader study, almost a quarter of customers will delay purchasing a vehicle if the color they want isn’t available – which is why Buick plans to regularly offer new color and trim combinations for the Cascada, giving themselves more opportunities to explore different styles and connect with different types of buyers.
The Cascada has also managed to outsell the BMW 2-Series, Audi A3 and A5 convertibles through August, as six out of ten buyers continue to arrive from outside Buick and other GM brands.
PHOTO GALLERY
