As the first customers of the 2017 NSX begin taking delivery across the U.S., Acura announced their ‘NSX Originals’ campaign that involves a customized film to each customer.
Each customized film shows the built-to-order supercar starring in it, matching the exact specs and options of the vehicle, with customers to begin receiving them from today.
Acura released the video of Jay Leno’s car with serial number three and launched a special microsite where all of the ‘NSX originals’ films are featured. Another customized perk of the new NSX ownership is a custom 1:18 scale model that’s been crafted with the exact paint color, interior scheme and factory installed features, like carbon fiber pieces, custom wheels, etc.
“The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage,” said Jon Ikeda, vice president and general manager of Acura.
The new Acura NSX is powered by a hybrid powertrain that employs a twin-turbo V6 paired to three electric motors and a nine-speed dual-clutch automatic, offering no less than 573hp.