Daimler and BMW are reportedly considering combining their respective car-sharing services in an attempt to compete with Uber.
German publication Manager Magazin and reported by Autonews, claims that BMW’s service, DriveNow and Daimler’s, Car2Go, will operate on a shared platform but are anticipated to retain their individual brand names.
It is thought that the car-sharing services could also be joined by BMW’s ParkNow and ChargeNow brands alongside Daimler’s internet platform Moovel and its tax cab agent Mytaxi.
BMW and Daimler have failed to comment on the reports but any possible collaboration could face one significant obstacle.
Sixt, a rental car company, owns a 50 per cent stake in BMW’s DriveNow car-sharing program and in a statement, ruled out the possibility of DriveNow and Car2Go combining.
“A combination of DriveNow and Car2Go is out of the question for Sixt. Our cooperation with BMW is going extremely well,” the company said.
As it stands, Car2Go operates more than 14,000 vehicles globally while DriveNow operates about 5,390 vehicles in Europe.
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