When Ferrari set out to make its latest flagship supercar, it capped production at 499 examples. It kept a 500th at the factory, but this weekend at Daytona the automaker auctioned it off, raising a record $7 million.

That’s a heck of a premium even over the astronomical million-dollar asking price for the first 499 units – or even the $2 million charged for the subsequent LaFerrari Aperta roadster. The sum is also the most ever paid at auction for a vehicle made this century.

The proceeds from the auction – held by RM Sotheby’s during this year’s Finali Mondiali event – will go towards the Earthquake Relief Fund established by the National Italian American Foundation to help victims of the devastating earthquakes that rocked central Italy earlier this year.

Like most other LaFerraris, this 500th example is painted in red, but features a white pinstripe running up the hood, flanking the greenhouse towards the rear, and capped by a small Italian flag on the nose. It will also feature a special commemorative plaque inside, but it’s otherwise the same as any of the other 499 – right down to the 6.3-liter V12 hybrid powertrain in all its 949 horsepower of glory.

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