When you’ve got a movie that’s named Cars, it makes sense, from a marketing point of view, to promote it with actual cars – and that’s what Disney’s Pixar studio has done for the third installment of the series.
What you’re looking at are the Le Mans prototypes that the Craft-Bamboo Racing team will field in the FRD LMP3 race at the Zhejiang International Circuit in China this weekend. And as you can see, they’re decked out to look like characters from the latest Cars movie.
The #95 Ligier JS P3 is done up to look like Lightning McQueen, and will be driven by European duo Mathias Beche (of Switzerland) and James Winslow (UK).
The #95 car mimics the film’s new character, Jackson Storm, and will be shared by IndyCar/NASCAR veteran Alex Tagliani (from French Canada) and Greg Taylor (Australia). Their respective garages will be decked out to match as well.
Of course, the windscreen “eyes” make it impossible for the drivers to see out of the cockpit, so we guess they are just covers that will be removed in time for the actual race.