The company’s understated performance in Europe doesn’t translate into trouble for Subaru, mainly because of its unconventional mindset.
Subaru UK says that the Japanese company managed to scoop 15 percent of the global all-wheel drive market, as reported by Autocar.
For the fiscal year from April 2015 to April 2016, Subaru managed to shift nearly 1 million all-wheel drive cars, 245,382 more than Audi and its otherwise strong Quattro lineup.
Subaru has managed to achieve remarkable profit margins, even surpassing profit champions like Porsche and Jaguar Land Rover on a good day for the dollar-to-yen exchange rate.
The company’s largest market remains the U.S., with 99.3 percent of the Subarus sold here being equipped with the trademark Symmetrical All-Wheel Drive. Subaru is expected to sell more cars in America this year than ever before, with the company’s switch to the mainstream market clearly paying off.
After all, Subaru is heavily relying on the U.S. market more than any other, with 60 percent of the 965,892 all-wheel drive models sold last year being delivered in the United States. In comparison, Europe is absorbing less than 50,000 Subarus per year, which is less that what the company sells in the U.S. each month.
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