Few people know his name but Enrico Galliera could be one of the most powerful people at Ferrari.
Dubbed Dr. No by Drive, Galliera is the company’s Chief Marketing and Commercial Officer. More importantly, he’s the person who decides who is allowed to purchase highly-sought after limited edition models.
As Galliera explained, “We have much higher demand than the availability. So what we do is identify criteria that is rewarding good customers.” He added the company considers offering limited editions to be a “gift” to its best customers.
The executive says the hardest part of his job is saying no but it is one he has to do a regular basis. As an example, Galliera said the company told 200 customers about the LaFerrari Aperta ahead of its reveal and asked if they would be interested in purchasing the car sight unseen. The response was overwhelming and every person said yes.
Galliera also revealed he receives applications from people who “do not deserve” a Ferrari even though they may occasionally be kings. He says these people are easy to reject if they’re not already Ferrari clients but it gets significantly harder when he has to say no to someone who is a “very good customer.”
The marketing boss went to reveal Ferrari Formula One drivers are usually the only employees who are allowed to purchase new models. Galliera says this is because “… with such limited production and clients waiting so long to get their car, it’s not nice if the car is delivered to employees.”
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