Lamborghini sold a record 3,457 of its supercars last year, and is already on track to beat that number this year, having delivered 2,091 units in just the first six months of 2017. And it only stands to sell more – many, many more – once production of the Urus gets underway.
So what’s it doing with the revenues from those increased sales? It’s reinvesting them in expanding its facilities.
The company announced an expanded prototype and small-scale production facility last month and a new on-site paint shop the month before that. It even revamped its museum recently. Now it’s opened a new office building at its headquarters in Sant’Agata Bolognese. In fact, the structure is the first in Italy to receive Platinum certification for Leadership in Energy and Environmental Design.
All told, the Raging Bull marque is doubling the size of its production facilities from 80,000 square meters to 160,000 – or roughly 40 acres. While production of the Huracan and Aventador continues to climb – up 2 percent and 7 percent, respectively, over last year’s numbers – the real beneficiary will be the Urus. The third model line is expected to more than double the automaker’s output all on its own, throwing it into the growing market for super-high-end SUVs for the first time since the LM002 in the 1980s and early ’90s.
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