Volvo has teamed up with three-time Pulitzer-winning photographer Barbara Davidson to create the world’s first photo collection using a car, in this case the XC60’s onboard safety cameras.
Davidson shot around 30 photographs through the lenses of the safety cameras, capturing life on the streets of Copenhagen from a new perspective.
This special collection is currently exhibited at Canvas Studios gallery in London, with the exhibition set to visit more countries within the year.
“The collection does two things. Firstly, it is a snapshot of European city life in all its glory; secondly, it also highlights the complex environments that we live in. It is thanks to the cameras and other on-board sensors that cars such as the Volvo XC60 make modern city life safer for pedestrians and other road users,” said Davidson. “With this project we connect art and safety for people to see the benefits of this technology.”
Barbara Davidson is a former staff photographer for the Los Angeles Times and has won three times the Pulitzer Prize and an Emmy award.
“I have a very personal connection with Volvo Cars. When I was a teenager, I was involved in a serious road accident where the car flipped over which, in normal circumstances, would probably have proven fatal. I was told later that I had survived because of the car I had been travelling in – a Volvo,” said Davidson.
As for the new XC60, Volvo is launching it with three new safety features that assist the driver by steering the car when needed. The City Safety range of systems now includes Steer Assist which is used by Oncoming Lane Mitigation and Blind Spot Information to help make the new Swedish SUV one of the safest models in its class.
PHOTO GALLERY
