Mercedes-AMG believes that their fans don’t need to see the C63 S going flat in order to fully appreciate it, as taking it slow would allow them to explore each and every feature of the car.

This is the message behind the brand’s latest ad for the luxury compact saloon, which was put together by their Canadian team and shows a C63 S conquering the heart of its driver from the first touch, long before he starts the engine and engages the ‘Sport+’ mode.

Challenging the likes of the BMW M3, the Mercedes-AMG C63 S uses the 4.0-liter twin-turbo V8 engine, which feeds 503hp (510PS) and 516lb-ft (700Nm) of torque to the wheels. The version that lacks the ‘S’ suffix delivers ‘only’ 470hp (476PS) and 479lb-ft (650Nm) of torque, and needs 4.2sec to reach 62mph (100km/h) from a standstill, or 0.1sec more than its more potent sibling.

Going for the C63 S will not only land you with a more powerful variant of the engine, but a few additional extras too, such as the electronic locking rear differential, Ride Control suspension, dynamic engine mounts, 19-inch alloy wheels, and others.

Buying a Mercedes-AMG C63 in the United States will set you back for at least $66,100, while the most affordable BMW M3 starts from $64,000.

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