Italian businessman and serial BMW owner Pourmohseni Hadi is not a happy man.
In 2013, he expressed his displeasure at the quality of his leased BMW M6 by smashing it with a sledgehammer and axe at the Frankfurt Motor Show. He then repaired the car and repeated the damage at 2014’s Geneva Motor Show. The following year, he set a BMW Z3 on fire and early last week, he decided to burn a 7-Series outside BMW’s Munich headquarters.
As the 7-Series was burning, Hadi walked around with a sign which, when translated from German to English, says something like “BMW customer deceit customer blackmail process fraud,” Jalopnik reports.
The businessman’s troubles with BMW started in 2008 when he complained about his M6 having rattles and transmission shifting issues. However, he claims various BMW dealers dismissed his concerns.
Ever since, Hadi has been on a mission to destroy every BMW he gets his hands on. He probably thinks the multi-billion-dollar automaker will eventually try to resolve his concerns but we can’t see that happening anytime soon.