Volvo’s cars have been some of the safest in their segments, so naturally, the new XC40 has to live up to its heritage.

As a result, the brand’s engineers conducted a bunch of internal crash tests, destroying several prototypes of the premium compact SUV, for a noble cause.

And now that the new Volvo XC40 is finally out, they’re showing us a glimpse of the crash tests. In this case, we’re seeing a side barrier impact, performed at 50km/h (31mph), which is identical Euro NCAP’s analysis.

Volvo’s third member of their SUV family after the XC60 and XC900 will likely score top marks with safety specialists around the world, but until it does, we also get to see it in its first official promo. As expected, the XC40 demonstrates its practicality in the busy urban environment, where it will mostly be driven once the company starts shipping the first units to customers early next year.

The third video is kind of a bonus – it shows the company’s challenger to the likes of the BMW X1, Audi Q3, and Mercedes-Benz GLA at the Volvo Studio in Milan, Italy, where it celebrated its premiere earlier this week.

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