Jaguar has embraced the crossover craze with models such as the E-Pace and F-Pace but the company hasn’t given up on sports cars.
Speaking with Autonews, Jaguar design director Ian Callum confirmed the automaker doesn’t have plans to exit the segment and noted “We are going to do another range of sports cars eventually.” The news is welcome as the company phased out the XK in 2014 and the F-Type has been a relatively slow seller despite sparking renewed interest in the brand.
According to the publication, Jaguar has only sold around 45,000 F-Types globally since the model was introduced in 2013. Carsalesbase’s figures also show Jaguar sold 4,069 F-Types in the United States last year compared to the 6,260 combined sales Porsche made from the Boxster and Cayman.
Callum also rejected the idea that sports cars will fall victim to crossovers as he says “There is something very emotional about a sports car that conveys the ultimate in the sense of performance and design.”
The designer declined to say will the F-Type will be replaced but Jaguar Land Rover North America CEO Joe Eberhardt confirmed the model will be offered with an electrified powertrain. This isn’t too surprising as JLR has previously confirmed every model line will be electrified from 2020. This means the F-Type successor could be offered as a hybrid, plug-in hybrid, or electric vehicle.
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