If you want to see the manifestation of an automaker’s design philosophy, you need only look at its latest vehicles… right? Well, yes and no. Even concept cars bear some concessions towards reality. This, however, does not.
Called “Reductionism,” it’s a sculpture created by Land Rover to showcase its latest design direction – installed at the entrance to the Design Museum in Kensington as part of the London Design Festival.
It’s hard to wrap one’s head around exactly what we’re looking at, but the takeaway is that this is Land Rover’s design in its purest form. And its lines speak not only of the new Range Rover Velar, but also “point towards future models” to come from the British sport-utility manufacturer.
Land Rover has a number of new models in the works, not the least of them the forthcoming replacement for the long-serving, but now retired Defender.
Introduced in 2011, the Evoque will need replacement soon enough as well, as will the flagship Range Rover (2012) and Range Rover Sport (2013) – likely in that order. Along the way, we might also see some new models being added to the lineup as well.
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