Volkswagen passenger car boss Dr. Herbert Diess has revealed the company hasn’t given up on its quest to become a major player in the United States.
Speaking with Bloomberg, Diess said “We have a plan to become successful here in the United States in the next years as a relevant volume player.” Success doesn’t happen overnight and the executive admitted as much by saying “We can’t win America over in two years’ time. It’s a 10-year plan, but we are committed.”
His sentiments were echoed by Volkswagen of America CEO Hinrich Woebcken who revealed the company will launch at least two new or redesigned models in the United States every year. Woebcken declined to say what customers can expect but he did confirm a new crossover will be launched by 2020.
There’s no word on what the crossover is but Diess dismissed earlier reports suggesting the T-Roc wouldn’t be coming to America. Instead, he said a decision hasn’t been made.
The goal of the product onslaught is to transform Volkswagen into a “relevant” brand that isn’t a “niche player.” If everything goes according to plan, Volkswagen will eventually increase its U.S. market share to over five percent.
Photo Gallery
