When customizing your brand new BMW, having the freedom to choose whatever paint finish, leather, trim and equipment you want is what BMW Individual is all about.
This short clip focuses on both the BMW Individual program as well as one particular model and spec, namely the M4 Coupe dripping with Ruby Red metallic.
Ruby Red, like all BMW Individual exterior paints, is designed with brilliant hues and intense pigmentations that make colors stand out from the rest of the palette.
Once you’re finished with the exterior paint you can decide on the upholstery. where the soft fine-grain BMW Individual Merino leather can be had in various colors. It’s also hand-crafted and makes your cabin feel more special than that of a regular BMW.
The German automaker will even dress up the headliner of the car to match the upholstery, while you can add high-gloss or fine wood accents in the cabin if you so wish.
As for the driving experience, if your car of choice is the 431 PS (425 HP) M4 Coupe, which stars in this video, it will get you from zero to 62 mph (100 km/h) in just 4.1 seconds when fitted with the double-clutch transmission.
VIDEO
https://youtu.be/m5U8ARbEs9M