Electric VWs To Be Inspired By Apple’s Minimalist Styling, Says Design Boss

VW designers are looking at Apple products for inspiration on how to style their new electric models, according to the German company’s top designer.

Klaus Bischoff, head of Volkswagen design says that the future styling of their electric vehicles will be all about simplicity.

“We are currently redefining the Volkswagen values for the age of electrification,” Bischoff told Reuters. “What’s at stake is to be as significant, purist and clear as possible and also to visualize a completely new architecture.

Apple’s design has managed to set them apart from competitors like Samsung and Sony and helped them to become the world’s most valuable company.

Bischoff also revealed that VW is bringing a surprise at the Geneva Motor Show which will give us an early look on what’s coming after the I.D. Hatchback, the I.D. Crozz SUV and the I.D. Buzz microbus.

VW is aiming to turn a profit from battery-powered models when these will launch in 2020, with the company having pledged no less than 34 billion euros ($42.45 billion) for the development of EVs, autonomous technologies and digital mobility businesses across the group.

“In the past everything was very centralized, very narrow boundaries were set on the road of success,” Bischoff said. “Today is the most exciting time of my career because I‘m allowed to do things that didn’t use to exist that way.”