Rental car giants, including Enterprise, Hertz, and Avis have all cut ties with the National Rifle Association (NRA) as part of the ongoing #BoycottNRA movement on social media.

In the wake of the recent school shooting in Florida, many people, particularly students and families, have been pushing companies to end their associations with the NRA.

These rental car companies, alongside roughly a dozen other brands, had previously offered NRA members discounts. Facing the increasing public outcry regarding gun reforms, however, many of these discounts will end.

For example, Enterprise Holdings, which operates Enterprise Rent-A-Car, Alamo Rent a Car, and National Car Rental announced that from March 26, it will stop offering discounts to NRA members.

Other major companies to sever ties with the NRA in recent days include Delta Airlines, United Airlines, Allied Van Lines, MetLife, First National Bank of Omaha, Best Western, and Republic Bank.

Pressured to introduce some form of gun control after yet another mass shooting in the States, Donald Trump has made modest proposals to change U.S. gun laws. The president has suggested raising the age limit for buying rifles from 18 to 21 years old. Additionally, Trump has asked the Justice Department to create a regulation effectively banning the sale of bump stocks.