Genesis Says New York Show Concept Will Alter Our Perception Of The Brand

Genesis has announced that it will unveil an all-new concept vehicle at the New York Auto Show next month – and is already making some bold statements about it.

Company boss Manfred Fitzgerald broke the news to CNET, stating that the concept could alter people’s perception of the carmaker.

“We’ll show something at the New York show. If you happen to be in town, you should not miss this one,” Fitzgerald said.

“I think this will be a turning point for the brand, how people perceive this brand and how people look upon this brand. This one will push the envelope definitely further… A lot of people will be surprised.”

Big expectations, no doubt. But how will this mysterious new Genesis achieve such significant goals? Unfortunately, we don’t know yet, as Fitzgerald failed to provide specifics about what Genesis has in store for the event.

In the past two years, Genesis has used the New York Auto Show as the place to unveil two eye-catching concepts. The first arrived in 2016 in the form of the Genesis New York Concept, which previewed the G70. The following year, it unveiled the GV80, an SUV that will hit the market in 2019.

Interestingly, it was actually at the NY show in 2007 that Hyundai first unveiled the Concept Genesis, so it’s fitting that they would choose this venue for what they think will be a game-changer.

According to Fitzgerald, Genesis still has some way to go before it becomes a familiar brand to U.S. consumers. Therefore, it makes perfect sense the company to continue launching its latest projects on American soil, especially when it has so much riding on them.