Polestar 1 Production May Be Increased To Meet Customer Demand

No one outside of Polestar has driven the 1 but on the back of customer demand for the model, the company is already considering increasing production of the 2+2 hybrid coupe.

When first announced, Polestar 1 production was to be capped at 1500 units with 500 examples rolling out of the firm’s Chinese factory annually for the next three years. However, speaking with Automotive News Europe, Polestar chief executive Thomas Ingenlath revealed that more than 5000 people have expressed interest in owning the car.

“We are looking at whether we could do a higher volume than 500 units a year. We are checking that out. I think there is potential to go to two shifts,” he said.

Although customers are already lining up for the model, Polestar isn’t in a rush to make a decision on the future of production. In fact, construction of the factory in Chengdu won’t be completed until the middle of this year and Polestar 1 production isn’t set to commence until 12 months later.

One particular challenge of building the Polestar is the fact that it is the first vehicle from Volvo to have a carbon fiber body.

“We have a great deal of respect for the challenge we face as we bring our carbon fiber production into reality. It will be a rather slow start, but it is needed for this complicated product,” Ingenlath said.

Also making the 1 unique is the fact that customers won’t be able to purchase one outright, at least not at this stage. Instead, Polestar will adopt a subscription sales model, offering the 1 on a two- or three-year subscription basis.