Well, the Super Bowl is over and beyond the game itself and an energetic performance by Justin Timberlake, dozens of corporations produced a wide variety of commercials that aired during the telecast.
Fiat Chrysler Automobiles produced five commercials for this year’s Super Bowl, two of which were aimed at promoting Ram Trucks, in particular the new 1500.
The first, entitled ‘Dr. Martin Luther King, Jr. | Built to Serve’, has already caused some controversy. The advertisement features voiceover from Martin Luther King, Jr’s ‘The Drum Major Instinct’ sermon. Unsurprisingly, many aren’t pleased Ram has used this text as a way to sell its vehicles, with the scrolling through various U.S. heroes, from firefighters, football players, and teachers.
A quick look at the comments section reveals all you need to know about what people think of the commercial.
As for the second, it’s dubbed ‘Icelandic Vikings | We Will Rock You’, and depicts a hoard of Vikings using a Ram 1500 to drive through a desolate tundra and tow a huge Viking ship. This commercial isn’t controversial like the first and perhaps more likely to actually sell a few trucks.
Did you tune into this year’s Super Bowl? What was your favorite commercial?