The Super Bowl is this weekend and Toyota has announced it will air three different ads during the game.
The first commercial will appear after kickoff and it is called “Good Odds.” The ad is part of the company’s “Start Your Impossible” campaign which aims to inspire people to unleash their potential as well as highlight Toyota’s shift from an automaker to a mobility company.
The moving ad tells the story of Canadian alpine skier Lauren Woolstencroft who was born without legs or her left arm. Despite this, she went on to become an eight time Paralympic gold medalist.
In between the Toyota Halftime Report and the halftime show, Toyota will show a 60-second commercial called “One Team.” The video won’t be released until tomorrow but the company says it features an “amusing, light-hearted narrative illustrating how people from diverse backgrounds unite to celebrate the spirit of what brings them together, their shared passion for sports.”
The third and final commercial will air during the second half of the game. It’s called “Mobility Anthem” and it will feature people ranging in age from 1 to 100. The ad includes everything from wheelchairs to flying cars and Toyota said it has been created to showcase their belief that “freedom of movement is a human right.”
Toyota’s group vice president of marketing, Ed Laukes, said “This is an unprecedented opportunity for our team at Toyota to share messages of unity, friendship, diversity and perseverance.” He added, “With the Super Bowl and the Olympics just days apart on NBC, we’re excited to join fans’ enthusiasm for these two world-class events and connect with them by sharing meaningful and inspiring TV spots.”