Aston Martin Pops Up A Surprise With Electric Lagonda Vision Concept

Aston Martin has been trying to breath new life into its Lagonda brand for years now. Its previous attempts have failed to gain traction, but this one could.

It’s called the Lagonda Vision concept, and it’s one of the big surprises the Geneva Motor Show has had in store for us this year.

As you can probably tell from the images and video below, the show car looks further into the future than most of what we see from Aston Martin. In fact it aims to relaunch the largely dormant name as a zero-emissions luxury brand to take on the likes of Tesla and all the challengers that conventional automakers have been cooking up.

The svelte, futuristic shape fits the batteries down low in the floor of the car, thereby keeing the center of gravity low while eschewing the traditional shape by which conventionally powered vehicles are bound. Above those batteries, the EV offers copious space for four adult passengers to stretch out in comfort, surrounded by glass, carbon fiber, ceramic tiles, silk carpets and hand-woven wool upholstery.

The fresh take on British luxury is accessed by enormous apertures created by the rear-hinged doors and opening roof sections that allow passengers to stand up and simply step in and out. The front seats are more like armchairs, and are mounted on cantilevered arms instead of rails to clear floorspace. The steering wheel can be moved out of the way entirely to let the autonomous systems take over while still allowing the driver to pilot on demand.

“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,” said Aston Martin CEO Andy Palmer. “Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”

The automaker hasn’t said much more about the vehicle’s specifications, but the electric powertrain will be able to divert all of its attention to any of the four wheels. It also boasts a range of 400 “real-world” miles – allowing it to travel between Los Angeles and San Francisco, (or London to Edinburgh, or Berlin to Vienna) without stopping to charge.

More than that, we couldn’t tell you at this point. But the British automaker plans to put the vehicle into production in 2021, just three years from now. It’s also showcasing scale models of two more – a coupe and an SUV – following the same theme that are slated to follow in 2023.

Update – gallery updated with live photos from Geneva