David Brown, Nothing Says ‘Handcrafted’ Better Than Misspelled ‘Made In Great Britian’

Ok, say you try to sell your exclusive, super-luxurious, handmade product to an elite group of customers. Everything has to be perfect in order to persuade someone to drop a considerable amount of money into your special product, but sometimes sh*t just happens.

A very keen-eyed reader of ours with the nickname Sirrotec was quick to point out that there’s a spelling mistake on the door sill of the new David Brown Speedback Silverstone Edition in our gallery. More specifically, the inscription on the metal plate reads “Handcrafted by David Brown Automotive in Great Britian”, instead of, you know, Great Britain.

It’s not necessarily DBA’s direct fault, perhaps the person operating the engraving machine hit the Enter key before checking again the text, who knows.

The cold truth is that a retro-inspired GT dressed with a handcrafted aluminum body, a 600hp supercharged V8 under the bonnet and a price tag of £620,000 ($860,000) before any taxes and other fees must be perfect in every way imaginable.

The DB Speedback was already criticized for being too expensive, as it’s based on the old aluminum platform of the Jaguar XKR, along with its V8 powertrain. It sounds less expensive when you consider though that David Brown Automotive basically does more or less the same thing with Singer, but the majority of people are less willing to spend north of half a million for a Jag.

Only ten Speedback Silverstone Editions will be ever made.